Will Varner

Rochester, NH | 908-875-0674 | willrvarner@gmail.com | willyv.com | festiviz.com

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Marketing professional and founder with 10+ years of experience across digital marketing, live events, and creative production. Currently lead marketing across two casinos and multiple brands, social pages, and websites. Founded Festiviz Media LLC, serving hundreds of clients through digital marketing and content production while building AI systems to automate sales, publishing, and analytics.

Experience

Marketing Coordinator, Granite State Gaming and Hospitality July 2025 - Present

• Drive multi-property marketing as gross gaming revenue grew 27% YoY from $2.76M to $3.52M (June 2025 - June 2026), led by 33% growth at Lilac Club.
• Manage and host all major casino events, including 64 Saturday activations totaling $73M coin-in, a $60K Truck Giveaway, $100K / $60K Phil Hellmuth tournaments, recurring promotions, entertainment, holidays, and charities.
• Grew organic search across 4 websites to 39.8K Google clicks, 385K impressions, and 10.3% CTR; built and managed the Bingo website, generating 13.4K clicks, 20% CTR, and a 7.6 average Google position.
• Generated 61.2M+ views across 6 social pages, adding 10K+ followers.
• Oversee a $395K+ annual marketing budget while coordinating agency campaigns and KPI reviews.

Founder and President, Festiviz Media LLC 2019 - Present

• Founded a media and marketing company that has served hundreds of clients across entertainment, hospitality, fitness, and live events, generating $100K+ in revenue, including repeat clients generating $15K to $20K each.
• Manage social media for clients across strategy, creative, video production, publishing, and analytics; grew client Instagram reach 564% (900 to 6.2K) and 786% (280 to 2.5K).
• Produced hundreds of original videos and grew Festiviz channels to 10K+ followers and 10M+ views.
• Built a self-hosted AI marketing system automating lead generation, sales, contractor booking, content production, social publishing, and analytics.

Additional Experience

• IT Technician, Granite State Gaming and Hospitality | 2025
• Advanced Repair Agent, Geek Squad | 2024
• AI Data Annotator, DataAnnotation | 2023
• Video and Photo Specialist, Adorama | 2022
• Production Assistant, Marvel, MGM, CNBC, Dollywood | 2019 - 2020
• Freelance Videographer | 2014 - 2019

Education

• Harvard Extension School, Graduate Coursework, User Experience Engineering | 2026
• BFA, Sound Design, Film minor, Savannah College of Art and Design | 2018

Certifications

• Georgia Institute of Technology, Computing in Python | 2025
• freeCodeCamp, Scientific Computing with Python | 2024
• freeCodeCamp, Responsive Web Design | 2024
• Avid, Pro Tools Operator | 2018

Skills

Marketing and Growth: Campaign strategy, social media, content strategy, SEO, paid media, Google Ads, Meta Ads, email marketing, CRM, audience segmentation, lead generation, A/B testing, marketing analytics, Google Search Console, GTM, CMS and website management, budget and agency management, account management, project management, event marketing, promotions, hosting, public speaking, customer service.

AI and Technology: AI agents and agentic workflows, marketing automation, generative AI, local LLM hosting, MCP, Make, Zapier, Python, JavaScript, HTML/CSS, APIs, JSON, SQL/SQLite, Google Apps Script, SSH, Tailscale, networking, Web3 and blockchain, FFmpeg, Whisper, Jira, Zendesk, AS/400, technical support, hardware/software repair.

Creative and Production: Video production and editing, photography, drone production, graphic design, copywriting, content production, event production, audio production and editing, sound design, Adobe Creative Cloud, Premiere Pro, After Effects, Photoshop, Illustrator, Canva, Avid Pro Tools.